If you want to know how to make a digital marketing plan with strategy, objectives, phases, tools and examples of marketing plans already prepared, this guide on the marketing plan of a company is for you.
Knowing how to make a digital marketing plan is a task that requires time and dedication, but it will undoubtedly help you achieve great goals in your online marketing strategy.
If you want to discover how to develop a digital marketing plan to position yourself ahead of your competition and thus achieve a competitive advantage, keep reading this article.
I will teach you the important points that you must take into account when doing it. It will be a very practical post focused only on the phases of the marketing plan that you must do.
What is a digital marketing plan
Definition of marketing plan: A digital marketing plan is a document where you collect all the information necessary to carry out the online marketing strategies that you want to implement in your company in the short, medium and long term.
Here you will set the objectives and goals you want to achieve. Before starting to carry out any action on the Internet related to your company, you must have this document at hand.
Now that you know what a marketing plan is, try not to be too long, just covering 2 or 3 sheets on both sides is enough to make it an easy document to read and understand.
Objectives of a marketing plan of a company
The objectives of a marketing plan for a company can be very varied depending on what you want to achieve for your business.
Depending on the purpose of the marketing plan, each strategy will take a series of different actions.
Examples of objectives of a digital marketing plan
Spread and publicize your brand with your target audience
If you are creating a business from scratch or you have been in the market for years and you are digitizing yourself, a good way to enter the digital world is to make yourself known.
The advantage of this action is that the users you want to attract know you, know who you are and how you can help them.
This first contact is ideal to ensure that users stay with you as an alternative when satisfying their needs as consumers.
Expand market share
With this objective, you can increase your business sales using new strategies or additional ways that help you increase your income.
Analyze your direct competition and investigate what types of actions they are carrying out and which ones can be adapted to your business.
Increase sales volume
For this objective you have to take care of two points. One of them is to plan the means by which you are going to get new clients and the other aspect is that once you have those new clients you must be able to retain them, that is, that they become a recurring client.
It's easier and less expensive to keep a customer who already trusts you than to get a new one.
Improve return on investment
With this objective of a digital marketing plan, what you want to achieve is to improve the return you have obtained from an investment, that is, you will find out what benefit you obtained for each euro invested.
Sell a new product
Here you must study very well several factors such as the price of the product, the money willing to invest to sell the product, which digital media are the most appropriate, study your target audience well, how you are going to approach the product at a visual level and copy level etc.
Improve your conversion funnel
Having a large number of reach and impressions in your publications or advertising campaigns will not help much if in the end the client does not convert.
That is why in this objective it is very important to study your new funnel or an existing one and see in which phase of the process users end up abandoning.
Get new clients
By digitizing your business you will be opening a new way to show your products or services beyond your neighborhood or city. Displaying discounts, coupons or offers is usually a good hook to get attention.
In conclusion: As you can see, there are many types of digital marketing objectives that you can implement in your company according to your needs
How to make a digital marketing plan step by step in phases
It is very important to cover all these stages to have a complete and detailed document so that your digital marketing plan is as profitable as possible.
1st Analysis of the digital marketing plan
The first step that you must take when making a marketing plan is to know the situation in which your company is in order to know the points for improvement.
Shape your business model
Once the previous step is done, you must capture what your business model is, that is, why you are going to want to get your income.
At the end of the day, if you are here it is to improve the economy of your business, so this step is very important.
Perform an internal and external analysis
Then you will carry out an internal and external analysis of the project. Here you will discover on the front page what situation you are in and the situation of your competitors.
Make a positioning map
Once you are clear about your strengths and to improve, it is time to start showing it in a graphic way to better internalize the situation in which you find yourself.
The map that they taught me to make to capture the concept that I told you in the lines above is to know the degree of notoriety and specialization in which I find myself together with my competition and to capture where I would like to be in that graph in the future.
Define your target audience
You have to be very clear and established who you are going to address and in what way. If you are one of those who thinks that your product or service is for everyone, I am sorry to tell you that you are wrong.
It is very important that you carefully create your buyer persona, much less does it have to be a specific one, you can have several buyer persona in relation to certain products or services that you offer.
Date update on 2021-10-18. Date published on 2021-10-18. Category: Computer class Author: Oscar olg Fuente: claudioinacio